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Hammers and Eagles - Rampant Speculation


RandyB

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I'm wondering if the "Hammer and Eagles" videos on WarhammerTV are foreshadowing something long embraced by many fans and long rejected by GW - that Warhammer 40K and Warhammer are different parts (space, time, dimensions) of the same setting.

 

No evidence, just a wild hunch.

I'm wondering if the "Hammer and Eagles" videos on WarhammerTV are foreshadowing something long embraced by many fans and long rejected by GW - that Warhammer 40K and Warhammer are different parts (space, time, dimensions) of the same setting.

 

No evidence, just a wild hunch.

I hope this isn’t what they’re planning! Like FlamingDeth said, I think this is just a branding exercise. They’ve already started to rebrand ‘Games Workshop’ stores as ‘Warhammer’ stores, maybe they think it’s more catchy? *shrugs*

Stores have been rebranded "Warhammer" for years now. Having a logo that explicitly means <brand name> without having to use words and fits in a square is both useful and desirable from a marketing point of view. That's it.

 

We don't need to speculate that literally everything the business does has some secret meaning.

Pretty sure it's really just that they have a new logo now.

The mixed setting made sense with WHFB where it could easily be explained by a planet trapped in a warpstorm, but with AoS it's more than just a stretch with all the different realms and Slaanesh being out of it for so long etc.

I don't know why this logo wasn't done years ago. Having just "warhammer" and either the Imperial eagle/ Gharl Manz (?) hammer in the shop logo is not very intuitive. Plus simpler logo's are more modern marketing wise for branding purposes. Leave the fancy insignia stuff in the game itself. 

I don't know why this logo wasn't done years ago. Having just "warhammer" and either the Imperial eagle/ Gharl Manz (?) hammer in the shop logo is not very intuitive. Plus simpler logo's are more modern marketing wise for branding purposes. Leave the fancy insignia stuff in the game itself. 

 

If I had to take a guess I'd blame Kirby. GWs marketing was pretty backwards for a long time and they are still in the process of modernising.

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