Robbienw Posted September 20, 2019 Share Posted September 20, 2019 Anecdotes. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393327 Share on other sites More sharing options...
Tyriks Posted September 20, 2019 Share Posted September 20, 2019 Anecdotes. The whole thread is anecdotes or blind speculation. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393346 Share on other sites More sharing options...
RikuEru Posted September 20, 2019 Share Posted September 20, 2019 Anecdotes. I believe that it was not just an anecdote, but said by someone we knew had connections to GW like Atia or Hastings, tho i won't out words into their mouth. Tho I personally only said I BET that happened. Imagining GW doing these leaks as intended marketing is tinfoil-hat conspiracy, compared to these anecdotes. And it doesn't really make sense, given that GW has a pretty dense release schedule already, production issues (that are slowly overcome by now) and are THE top-performing British Company. ...and it's not like they need crappy potato photos or vague leaks to build hype. A teaser for a reveal or even the announcement that there will be a reveal at an Event has us reeling 4+ weeks before it happens. A simple silhouette of a new mini or one of these Instagram/Facebook Narrative Teasers (like the Eldar prophecies currently) has us theorycrafting more than we should. The first Article about Psychic Awakening gave us the Overview of Factions involved and within minutes we were bombarding GW about the missing ones, they took the pic down and reuploaded a fixed one later. Even the Rumour Engine, tho dull at times, gets us analysing and wishlisting quite frequently - even tho it is spread over 40k, AoS and all the sub-games. All it takes for them is an image of a faction icon and "Soon". ...and not someone who wants his 15 minutes of internet fame or just wants to do his favourite YouTuber a favor. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393356 Share on other sites More sharing options...
Closet Skeleton Posted September 20, 2019 Share Posted September 20, 2019 The whole idea that leaks must be deliberate makes no sense. With a large supply chain there are loads of points for uncontrolled leaks to happen so even if they had a strategy for deliberate leaks accidental ones are also going to happen. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393358 Share on other sites More sharing options...
BLACK BLΠFLY Posted September 20, 2019 Share Posted September 20, 2019 Exactly and it is purely conjecture. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393361 Share on other sites More sharing options...
Wulf Vengis Posted September 20, 2019 Author Share Posted September 20, 2019 I've already changed my stance on the leaks around Valrak. But guerrilla marketing by play testers given permission to leak a single image or page/what have you, wouldn't be a bad thing. It gets those of us not interested in the current 40k release talking and wanting to buy the next release. Now I'm not saying all these kinds of links ARE gw permitted. Just that it would make sense if some were. EDIT: Guerrilla marketing is generally super cost effective (unless your adult swim). It's why people hang posters in their local neighborhood for their local bands (it's how the band i was in filled bars and managed to create and run events with other local bands). It's cheap and it gets the word out. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393365 Share on other sites More sharing options...
FelipeFlops Posted September 20, 2019 Share Posted September 20, 2019 So just my two cents. When I was on an investor site visit to the Nottingham site late last year hosted by the Kevin and Rachel, the topic of leaks came up during the Q&A. They explicitly said they did not like leaks. Their reasoning was that they want their website, twitch stream, facebook page etc to be the only place you can go to to get your Games Workshop content from. Any leaks mean you are then not going to any of these sites for news which they really don't want. If everyone goes to warhammercommunity for their news then GAW can control the pace at which it comes out. In the past they have come down hard on whoever leaked anything once they find out who it is. While gorilla marketing can work it was clear that GAW didn't like it. They are very proud of the footfall they are generating to their various sites and I doubt they'd sabotage that just to reveal a couple of models early. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393391 Share on other sites More sharing options...
Wulf Vengis Posted September 20, 2019 Author Share Posted September 20, 2019 I accept that. Whole-heartedly and unabashedly. I don't feel it would sabotage any of that in any way. Especially if they officially orchestrated its handling. But i accept their stance and won't deny their choice to never use this tactic whatever the reasoning. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393411 Share on other sites More sharing options...
Lexington Posted September 20, 2019 Share Posted September 20, 2019 I wouldn’t be terribly surprised to find out that GE’s responsible for one or two of the leaks that have come around in the last few years. Regardless of how much they like or don’t like it officially, it’s definitely be something they’d think of trying out as a pilot program, just to see what kind of impact it could have on sales. Probably not most of them, tho. It's so crazy to see how far the game and GW has changed on this front. Not in a good or bad way but just different. Crazy to say but it was almost 20 years ago that I worked with a GW rep who slipped me the new (old) Warriors of Chaos WFB army book like 8 months before release. No strings other than don't make copies don't put it online or will end you but I just had it and it was the coolest. . Ah, man, the good old days. Fun fact: for a time, a little before that, there was an unprotected URL one could hit to find everything GW had in playtesting at the moment. Didn’t last long, and they shut down their whole outside playtesting program after it leaked out, but man that was fun. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393420 Share on other sites More sharing options...
BLACK BLŒ FLY Posted September 20, 2019 Share Posted September 20, 2019 I accept that. Whole-heartedly and unabashedly. I don't feel it would sabotage any of that in any way. Especially if they officially orchestrated its handling. But i accept their stance and won't deny their choice to never use this tactic whatever the reasoning. This is incorrect as they had to overhaul their intended schedule to get the video out to quickly deal with the leak. This is time and energy that could have been devoted to other factions. “Especially if they officially orchestrated its handling." ??? Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393626 Share on other sites More sharing options...
Wulf Vengis Posted September 20, 2019 Author Share Posted September 20, 2019 That last bit about "orchestrating" is referring to a scenario where gw privately allowed someone to "leak" something to the public. The basis of our debate has been in whether or not any of these "leaks" were secretly permitted by gw themselves and how that might impact the sales. As Valrak has confirmed that these have been "illegal" leaks i believe pour topic has shifted to the impact of these leaks on sales and current official gw previews. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393641 Share on other sites More sharing options...
BLACK BLŒ FLY Posted September 21, 2019 Share Posted September 21, 2019 We still don’t know that the rules Valrak has posted here are even truly legit. He really blundered imo. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393683 Share on other sites More sharing options...
Bryan Blaire Posted September 21, 2019 Share Posted September 21, 2019 The true negative to a leak would be when one happens and there's an issue in the company with getting something out - look at the outcry that happens because supplements are spaced out by the company longer than folks feel is acceptable, etc. While they could lead to positive word of mouth and positive hype, the negatives due to delays or changes can also be harmful to the company and it's rep (imagine a Stratagem is leaked, people really love it, but playtesting already found it too powerful, so it went to print in a different form), and rushing to restructure a release window due to a leak could also cause damage if things get out of order, causing other delays when something has already been announced, etc. There can be negatives, just like there can be positives - neither is automatically a given. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393695 Share on other sites More sharing options...
Wulf Vengis Posted September 21, 2019 Author Share Posted September 21, 2019 Very true, an errant leak (especially of an unfinished or likely to change rule) could hurt things, and this has happened in the past unfortunately. This is the type of leak that can get out of hand fast and without some sort inner knowledge/guidance could definitely blow up in the faces of all parties involved. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393743 Share on other sites More sharing options...
Marshal Reinhard Posted September 21, 2019 Share Posted September 21, 2019 are there actually any different levels of hype when a leak of something completely out of left field is dropped, or the same completely out of left field thing is dropped officially on warhammer community? If not then it suggests we simply like new things and hype comes along for the ride, and it sort of removes GW's incentive to purposefully "shadow leak" things. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393760 Share on other sites More sharing options...
Chapter Master Valrak Posted September 21, 2019 Share Posted September 21, 2019 We still don’t know that the rules Valrak has posted here are even truly legit. He really blundered imo. My Imperial Fist ones? Yep, they're fake Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5393992 Share on other sites More sharing options...
Bryan Blaire Posted September 21, 2019 Share Posted September 21, 2019 My Imperial Fist ones? Yep, they're fake :PCome on Valrak, we can all tell that's been Photoshopped because of the pixels. You can see the distortion right there on the spine of that IF Supplement. Don't try to pull one on us! :lol: :lol: :lol: :devil: Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5394008 Share on other sites More sharing options...
Sete Posted September 21, 2019 Share Posted September 21, 2019 You can clearly tell that its his handwriting :P Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5394013 Share on other sites More sharing options...
Chapter Master Valrak Posted September 21, 2019 Share Posted September 21, 2019 My Imperial Fist ones? Yep, they're fake Come on Valrak, we can all tell that's been Photoshopped because of the pixels. You can see the distortion right there on the spine of that IF Supplement. Don't try to pull one on us! I'VE BEEN FOUND OUT, ABANDON THREAD. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5394016 Share on other sites More sharing options...
Ciler Posted September 21, 2019 Share Posted September 21, 2019 The whole idea that leaks must be deliberate makes no sense. With a large supply chain there are loads of points for uncontrolled leaks to happen so even if they had a strategy for deliberate leaks accidental ones are also going to happen.Why would it have to be exclusive tho ? Is it not conceivable that there are both "organised" leaks and as well as the unavoidable rogue ones ? I don't know about where everyone lives but here in France there's been many, many instances of confidential court information about ongoing inquiries/trials around politicians that became public because they would be embarrassing to someone and/or beneficial to someone else... Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5394045 Share on other sites More sharing options...
Sword Brother Adelard Posted September 21, 2019 Share Posted September 21, 2019 Government leaks are often done for tactical reasons. The difference is that governments have to release bad news, not just new policies. For instance they may need to let slip something to see how it's received by the public, or discredit a political opponent, or just to bury bad news. A company like GW doesn't really need to do that with their products, as someone suggested above, if the leak gets bad press, it's almost certainly too late to change anything, considering the lead time on their products. Unlike a bad government policy, which could be re-drafted and the leak put down to an earlier, unfinished version. Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5394052 Share on other sites More sharing options...
Wulf Vengis Posted September 22, 2019 Author Share Posted September 22, 2019 Your trust of Valrak or their connection is not the topic here however. Do you think leaks like this, when done via rogue source are detrimental to GW or the sales in any way? Do you believe that GW would secretly permit photos or info to leak from a source they trusted? Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5394164 Share on other sites More sharing options...
Chapter Master Valrak Posted September 22, 2019 Share Posted September 22, 2019 We still don’t know that the rules Valrak has posted here are even truly legit. He really blundered imo. My Imperial Fist ones? Yep, they're fake Sorry but this is not definitive proof by any means. You could have written the note and the picture could have been snagged from the interwebz. It’s not much of a defense by any means in my opinion. I don’t know you nor do I trust you. Well why haven't we seen the picture anywhere else? I got given leaks and I posted them for the community, if you don't believe them, then that's down to you, I really couldn't care less This was the images I had before GW posted theirs from the IF codex...or maybe it's just another Photoshop Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5394252 Share on other sites More sharing options...
Sete Posted September 22, 2019 Share Posted September 22, 2019 You can cleary see that is a conversion Valrak. :D :D :D Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5394255 Share on other sites More sharing options...
toaae Posted September 22, 2019 Share Posted September 22, 2019 =][= I've tried to removed the off-topic discussions about the legitimacy of Valrak's leaks. His posts provide pretty damning evidence that such leaks exist. Please don't derail a thread to try and make a point about a single Frater.=][= Link to comment https://bolterandchainsword.com/topic/358575-rumors-and-gw-marketing/page/2/#findComment-5394344 Share on other sites More sharing options...
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