(Awaiting) GW Half-Yearly Financial Report, Space Marine II launch, pricing update flags

[DemonGSides]

2 hours ago, Valkyrion said:

I don't want to derail the topic with non-forum posts, but is AoS popular? Obviously it's not as popular as 40k, but is it as popular as Heresy or the skirmish games, or even other manufacturers games? In a league table of table top wargames, does AoS come above the Star Wars games, for instance? 

 

Locally AoS seems decently interested in, whereas every other game you mention is basically non existent; the Star wars and the Marvel games both have routine game days, but they aren't very populated. 

[Norman Paperman]

Anecdotally, AoS seems very popular at my LGS and it has a pretty thriving community on Reddit. I actually buy more AoS than I do 40k, but I don't play either. 

 

However, despite AoS seeming to sell pretty well in my anecdotal experience, Skaventide is still stacked to the rafters at said LGS. I think they have a real problem in that Stormcasts just aren't as popular or versatile as Space Marines are to drive sales of a $300 box. If they were expecting it to sell like Leviathan, they would have had a hard time because all of the SM chapter players are more likely to buy it, while AoS players are spread out over all the factions. I love AoS, but I'm not really interested in either of Skaven or SCE, so I won't buy it unless it goes on a deep, deep discount. Having thousands of Skaventide boxes sitting around would contribute greatly to that markdown of unsold inventory. 

 

I doubt they produce much LotR stuff at all, but idk who would actually buy any of that new War of the Rohirrim stuff. And while I'm sure Old World is far more popular than LotR minis, they have produced a looooooooooot of OW stuff that might not be moving. To spread the anecdote a bit further, and I think this is a little bit more relevant than just my LGS, it seems that the youtube minipainters all enjoy AoS and 40k, but don't do any HH or OW, and that's probably the best indicator of what the community is actually interested in. 

 

TL:DR - I'm guessing that AoS is doing fine but Skaventide sold badly. 

[Dark Shepherd]

New website is one year old for reports and websales are down over 4% despite in-store being up 11 and trade 21. Wishlists badly need to come back on thewebstore for example. If profits are up one third but web sales are falling then it should be Last Wall Protocol for the IT department. That said there's a good chance the surge in trade sales is in part due to peeps buying cheaper\better competitor paints

Edited 1 hour ago by Dark Shepherd

[Grotsmasha]

* PLEASE KEEP TO THE TOPIC OF THE REPORT, AND NOT AOS *

[Dark Shepherd]

FWIW shares in GW are down about 5 or 6% on the back of this but are still rated as a buy