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Brothers, don't turn on our Brothers.  I understand the confusion...because I was confused, too.

 

I had to check with my AI tool of choice and you can, too.  Ask your AI of choice about how Tariffs affect Gross Profit Margin, that's the actual term in finance, Core Gross Margin is GW's own jargon to rightly distinguish between their Core miniatures/paints/rulebooks business vs. Licensing, because they know how important Warhammer the tabletop is.  Your AI will show you it goes into this fundamental bucket of Cost of Goods Sold, rather than just a tax on the consumer.  And if you keep talking, the AI will show you it's the way Tariffs hit even before the goods get into the store, you have to pre-pay this tax, and that's why this cost hits the manufacturer, and ripples to us.

 

Lastly, GW isn't profiting from this, and I think that's the point everyone was making, that's all.  GW's following the laws of countries they operate in.  It was a government that made these Tariffs into law...and even it is confused, I think it's going into its Supreme Court.  People always talk about corporate greed, fine.  But think about your own expenses if you're of working age, just a rough percentage of what you pay to whom, no single organisation will take more money from you than a government.  It's gonna be like 1/3 to 1/2 goes to a government, 1/4 to rent or mortgage, then SOME of the remainder goes to Warhammer.  A corporation might be an overpriced piece of wargear; a government is a Lord of War!

1 hour ago, EuroHobbes said:

I'm still on the fence on warhammer+, does anybody know if they will increase that price as well?

 

I think if you pay the Annual Subscription upfront, it is worth the money. The cost is equivalent to 10 months not 12, and you can order your free model after the first month rather than after the 12.

Everyone thinks about WarhammerTV when thinking about Warhammer+, but most forget about the Vault, and it's a fantastic amount of back catalogue Lore to dig through.

7 minutes ago, Grotsmasha said:

 

I think if you pay the Annual Subscription upfront, it is worth the money. The cost is equivalent to 10 months not 12, and you can order your free model after the first month rather than after the 12.

Everyone thinks about WarhammerTV when thinking about Warhammer+, but most forget about the Vault, and it's a fantastic amount of back catalogue Lore to dig through.

 

I've also used the army builder & rules reference it provides. Make use of the content and it is indeed a reasonable cost. Don't? Then no, obviously it won't be.

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