Death means nothing

[Kallas]

2 hours ago, Ahzek451 said:

Indeed yes, the newer fluff is certainly not for me. And GW won't have my money anymore as a result.

I do find it funny, I have never had as much disposable income as I do nowadays, and not a penny is going to GW because of the various disappointments and issues I have with them.

[Inquisitor_Lensoven]

5 hours ago, NorthernUltramarines said:

Sorry but I really don’t know where people get the idea that kids are their market. I worked for them in retail for two years recently, and it was never our focus. Recruitment is big and they want people buying starter sets, but we never focused on teenagers or parents.

 

The benefit of selling Warhammer was that it was accessible to everyone, and our customer base was incredibly diverse. Did products start coming out aimed at teenagers? Yeah, kill team for one. Underworlds for two. Cheaper boxes, smaller boards for kitchen tales. We pushed massively on schools, those little paint sets were great for teenagers on a budget, Christmas sets are great, and combat patrol/spearhead are much more affordable. 
 

Adults did the bulk of purchasing because disposable income is great, and Warhammer is a great way to spend it. I’ve seen 40K grow massively and I saw our customer base become far more diverse. Warhammer was loved by everyone and when I go to events/clubs now I still see a mix of people. Now that I work in schools I meet other teachers that play, and we have lots of kids attend the clubs.

 

I don’t buy that a sizeable chunk of people are drifting away from the main ruleset either, surely the game cannot keep growing if people are moving away from recent rules? Every metric shows growth and people buying into the recent items.

 

I understand the frustration around the lore being a bit all over the place though. I love the new lore, but it’s annoying that plot threads are never resolved. Lion comes back? Awesome! Then what? Does he meet Guilliman? No. Not for three years. Nothing. Same with the new nid threat, it’s been very barebones.
 

If we’re going to be moving forward, I’d rather it was planned properly and it didn’t feel like stop-start-stop-start-reverse-stop-start. It’s a minor gripe with the lore, as I’ve enjoyed many of the recent books, but it’s annoying.

That’s why they need to return to the sandbox style setting with a noticeable time jump of a 100-200 years.

 

we can know the end outcome of major events without knowing the details that can then be filled in by novels, short stories, and blurbs in the codexes or WD articles.

[Black_Shadow1379]

On 1/23/2026 at 12:02 PM, NorthernUltramarines said:

Sorry but I really don’t know where people get the idea that kids are their market. I worked for them in retail for two years recently, and it was never our focus. Recruitment is big and they want people buying starter sets, but we never focused on teenagers or parents.

 

The benefit of selling Warhammer was that it was accessible to everyone, and our customer base was incredibly diverse. Did products start coming out aimed at teenagers? Yeah, kill team for one. Underworlds for two. Cheaper boxes, smaller boards for kitchen tales. We pushed massively on schools, those little paint sets were great for teenagers on a budget, Christmas sets are great, and combat patrol/spearhead are much more affordable. 
 

Adults did the bulk of purchasing because disposable income is great, and Warhammer is a great way to spend it. I’ve seen 40K grow massively and I saw our customer base become far more diverse. Warhammer was loved by everyone and when I go to events/clubs now I still see a mix of people. Now that I work in schools I meet other teachers that play, and we have lots of kids attend the clubs.

 

I don’t buy that a sizeable chunk of people are drifting away from the main ruleset either, surely the game cannot keep growing if people are moving away from recent rules? Every metric shows growth and people buying into the recent items.

 

I understand the frustration around the lore being a bit all over the place though. I love the new lore, but it’s annoying that plot threads are never resolved. Lion comes back? Awesome! Then what? Does he meet Guilliman? No. Not for three years. Nothing. Same with the new nid threat, it’s been very barebones.
 

If we’re going to be moving forward, I’d rather it was planned properly and it didn’t feel like stop-start-stop-start-reverse-stop-start. It’s a minor gripe with the lore, as I’ve enjoyed many of the recent books, but it’s annoying.

I think what they’re really targeting are 30-40 year old parents who have kids in that 10-20 year old age range. Parents who will imprint their love of the hobby into their kids; then those kids will grow up and imprint the love of the game into their kids. Rinse and repeat. If they can really tap into that market, it will be an endless money-maker for them. I assume that’s what they’ve been doing. Whether that will be for the better or worse remains to be seen. For those who have more insight, correct me if I’m wrong.

[Dark_Master]

On 1/1/2026 at 4:42 AM, GSCUprising said:

Now this would be quite funny.

Agreed,

 

The Ork WWWAAAAGGGHH bringing Yarrick back is the one way I’d agree to this 

Maybe Ferrus coming back as a LOTD leader 

 

Sanguinus coming back is a no though

 

DM

[phandaal]

44 minutes ago, Dark_Master said:

The Ork WWWAAAAGGGHH bringing Yarrick back is the one way I’d agree to this 

 

Orks' psychic field doesn't really work this way. People just talk like it does because a lot of lore "knowledge" comes from YouTubers who are very unserious with the way they approach the lore. Not saying it won't happen like that, but it would be taking the lore someplace new if it did.

[Irate Khornate]

8 hours ago, Black_Shadow1379 said:

I think what they’re really targeting are 30-40 year old parents who have kids in that 10-20 year old age range. Parents who will imprint their love of the hobby into their kids; then those kids will grow up and imprint the love of the game into their kids. Rinse and repeat. If they can really tap into that market, it will be an endless money-maker for them. I assume that’s what they’ve been doing. Whether that will be for the better or worse remains to be seen. For those who have more insight, correct me if I’m wrong.

I would say  you're probably right on the mark with 8th edition and 9th edition. Now with the prices being what they are they are flat-out whale hunting.

 

For those who are able to afford the hobby and a family I salute you. I can definitely not do both anymore.