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2 hours ago, Ahzek451 said:

Indeed yes, the newer fluff is certainly not for me. And GW won't have my money anymore as a result.

I do find it funny, I have never had as much disposable income as I do nowadays, and not a penny is going to GW because of the various disappointments and issues I have with them.

5 hours ago, NorthernUltramarines said:

Sorry but I really don’t know where people get the idea that kids are their market. I worked for them in retail for two years recently, and it was never our focus. Recruitment is big and they want people buying starter sets, but we never focused on teenagers or parents.

 

The benefit of selling Warhammer was that it was accessible to everyone, and our customer base was incredibly diverse. Did products start coming out aimed at teenagers? Yeah, kill team for one. Underworlds for two. Cheaper boxes, smaller boards for kitchen tales. We pushed massively on schools, those little paint sets were great for teenagers on a budget, Christmas sets are great, and combat patrol/spearhead are much more affordable. 
 

Adults did the bulk of purchasing because disposable income is great, and Warhammer is a great way to spend it. I’ve seen 40K grow massively and I saw our customer base become far more diverse. Warhammer was loved by everyone and when I go to events/clubs now I still see a mix of people. Now that I work in schools I meet other teachers that play, and we have lots of kids attend the clubs.

 

I don’t buy that a sizeable chunk of people are drifting away from the main ruleset either, surely the game cannot keep growing if people are moving away from recent rules? Every metric shows growth and people buying into the recent items.

 

I understand the frustration around the lore being a bit all over the place though. I love the new lore, but it’s annoying that plot threads are never resolved. Lion comes back? Awesome! Then what? Does he meet Guilliman? No. Not for three years. Nothing. Same with the new nid threat, it’s been very barebones.
 

If we’re going to be moving forward, I’d rather it was planned properly and it didn’t feel like stop-start-stop-start-reverse-stop-start. It’s a minor gripe with the lore, as I’ve enjoyed many of the recent books, but it’s annoying.

That’s why they need to return to the sandbox style setting with a noticeable time jump of a 100-200 years.

 

we can know the end outcome of major events without knowing the details that can then be filled in by novels, short stories, and blurbs in the codexes or WD articles.

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