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Armageddon kinda suffers because the box contents are ok-ish at best. I don't understand why GW made exclusive intercessors for that box, seems a bit of a waste given that they could've just gone the 3rd ed route and used the same kit. The Land Speeder was the only worthwhile thing to get if you were a Marine Player.

 

The orks were alright.

24 minutes ago, appiah4 said:

You see, GW's target market was always accepted to be grown up manbabies with enough expendable income to be quite price inelastic, ie. infinitely milkable.

 

I beg your pardon! :blink::ohmy:

 

I find the term pejorative in the extreme!

 

I identify as Macro-adolescent, I'll have you know!

36 minutes ago, appiah4 said:

Eh? No.  Definitely not in 1999; if anything with the release of 40K 3rd Ed and FB 6th Ed the hobby's market was expanding at its fastest since its inception.

 

You see, GW's target market was always accepted to be grown up manbabies with enough expendable income to be quite price inelastic, ie. infinitely milkable.  If you read any analyst review or follow any of their annual calls, you will realize that their entire valuation reflects the assumption that they can continue to squeeze more margin out of their market while growing it.  This is an assumption, or maybe a delusion, that was largely helped by the weird spending habbits during the covid period.  There is simply no other way of explaining why a plastic toy company could become 2 billion dollars worth.

 

Fast forward to today, the investors are realizing that, no, this is no longer the case, even middle age crisis manbabies have budgets and breaking points.  In case you want to step outside the bubble and read what the real money sees when they look at Games Workshop:  Is Warhammer still winning?

Maybe don't call everyone manbabies?

1 hour ago, appiah4 said:

You see, GW's target market was always accepted to be grown up manbabies with enough expendable income to be quite price inelastic, ie. infinitely milkable.

 

Not at all, GW's target audience are teenagers who are starting from scratch and thus need to buy everything new. The expected retention period is 2-3 years. Veteran hobbyists who frequent boards like this are vocal but are a minority when it comes to sales because we already have armies (often more than one). Sure we will buy shiny new units from time to time but we are less likely to splash out on a whole new army than newcomers are.

3 hours ago, appiah4 said:

Eh? No.  Definitely not in 1999; if anything with the release of 40K 3rd Ed and FB 6th Ed the hobby's market was expanding at its fastest since its inception.

 

You see, GW's target market was always accepted to be grown up manbabies with enough expendable income to be quite price inelastic, ie. infinitely milkable.  If you read any analyst review or follow any of their annual calls, you will realize that their entire valuation reflects the assumption that they can continue to squeeze more margin out of their market while growing it.  This is an assumption, or maybe a delusion, that was largely helped by the weird spending habbits during the covid period.  There is simply no other way of explaining why a plastic toy company could become 2 billion dollars worth.

 

Fast forward to today, the investors are realizing that, no, this is no longer the case, even middle age crisis manbabies have budgets and breaking points.  In case you want to step outside the bubble and read what the real money sees when they look at Games Workshop:  Is Warhammer still winning?

 

EH YES.

 

Same thing over and over since the days of RGMW and Portent.  Constant predictions of demise, warhammer is dying, GW is dying, Hasbro is going to buy GW, GW won't survive the LOTR bubble bursting, this price rise is it where people stop buying x 27, GW is going to crash out because Kirby won't leave the company, GW is going to crash out becuase Kevin Rountree will be worse than Kirby, COVID restrictions will end GW etc etc.

 

Now its people not understanding how shares work.

 

Its quite funny watching the same sentiment repeated over and over again over the years :laugh:

 

Edited by Robbienw

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