Question about strike from the shadows

[XeonDragon]

Simple question: if you use the strike from the shadows stratagem, can that unit be set up at the end of the movement phase in turn 1 in matched play?

 

I've seen different answers in different places. I've had some players say they can (or I can) and a couple insist it is the same as deploying Strategic Reserve and Reinforcement units and therefore SFTS units can never arrive on the battlefield in the first battle round. The wording of it is:

Use this Stratagem during the Declare Reserves and Transports step of your mission. Select one RAVEN GUARD INFANTRY unit from your army. You can set up that unit in ambush instead of setting it up on the battlefield. If you do, at the end of one of your Movement phases you can set up that unit anywhere on the battlefield that is more than 9" away from any enemy models.

[BluejayJunior]

The wording is no different from any other ability that allows a unit to be set up during the game. It is specifically the matched play rules that prevent reinforcements from arriving on turn 1. So, no, the unit cannot come in on Turn 1 in matched play. 

[SanguinaryGuardsman]

The wording is no different from any other ability that allows a unit to be set up during the game. It is specifically the matched play rules that prevent reinforcements from arriving on turn 1. So, no, the unit cannot come in on Turn 1 in matched play. 

You will also be hard pressed to find anyone(myself included) that will allow them to enter play on turn 1 in open/narrative play.  Some rules players like in all formats.