Black Library Era of Ruin anthology leak

[Joe]

Just sell all 2,500 copies at WHW - toss in some bacon butties at Bugman's and make an event out of it. Guarantee you people will fly in just for the food. 

Edited June 10 by Joe
On to in.

[TheHaplessHeretic]

Sites back up but it looks like the book vanished from the store.

[OpossumStrong]

Aaaaaaand it's not on the website 

 

Also the Add to cart button is still greyed out.

 

The checkout button is greyed out as well, this is good news, I assume that means no one could buy a thing, they probably just disabled those buttons!

Edited June 10 by OpossumStrong

[Commander Nicky]

Its gone again...

[Exarch Telepse-Ehto]

Website was up for all of 20 seconds lol

[307kg]

Just posted this. Good news. The link directs you to an email sign up for notifications about when the pre order will happen. 

Edited June 10 by 307kg
Additional detail

[klisof]

GW just posted an update on social media, 

https://www.threads.com/@warhammerofficial/post/DKucFInOX3m?xmt=AQF0zQIHlt7S-mDG4yPli8AZCino_tc1P-Xhgm1hIlhyLQ

 

 

[Redcomet]

Good they are taking the matter seriously. Now all we need is for them to make a few more…

[TheVoidDragon]

2 hours ago, Subtleknife said:

That wouldn't be a problem with the solution I've put forward. The pre order would guarantee any book printed is already sold. And it is clear it may be possible to sign books in greater numbers than in currently do.

 

Hell I'm not even hard over on what they do, as long as it addresses the current issue. Doing nothing isn't a solution. 

The books already sell out. There's already a bigger demand than the amount of books they make, yet GW for whatever reason has still decided it's not worth the extra investment to make more to meet demand - Both for these, and even just ordinary print runs in general.

The novels are a very small part of what they do. They have little profit margin on them and the make up a very small percentage of their overall income. If they thought it was worthwhile for them to approach things in another way and sell more books, then they'd be doing that - but, for whatever reason, they don't think it's worth doing.

They could produce more and they would sell more, but unfortunately they just don't want to or aren't capable of doing so for other reasons (E.g. lack of space).

 

 

2 hours ago, Subtleknife said:

 

This is a £50 book that could be mass produced. This isn't a handbound real leather tome. Let's not confuse it with those truly exclusive pieces you can get outside of 40k. So no I don't agree there is much of a difference.

 

Trying to make out that there's just no real difference between this sort of style for a typical GW limited edition book and a mass market hardback is very strange. Have you missed the colour artwork? The faux leather)? The foil edges and letting? The ribbon? The embossing?Just because it's not some actual super high quality leatherbound book doesn't mean those aren't all things that cost extra and aren't features you'd typically find in a mass produced book in a typical high street bookshop or wherever. 

Again, the books aren't a focus for GW at all, they're more marketting for what they really do. Expanding the novel side of things to make thousands of books like that is something that I just can't see happening especially when they won't even make enough paperbacks and hardbacks and keep printing them for the demand there already is.
 

 

2 hours ago, Subtleknife said:

 

I am sorry but what you are suggesting is completely false. Most people are buying these book because of its look. They arent buting it as an investment etc. There is no reason why a larger run can't be numbered and potentially signed. 

 

What I have said addresses the problem directly. Potentially, if the run was extremely large they might have to drop the signature—but I doubt the majority would care. 

 

It does not address the problem at all because it is completely side-stepping it to introduce a quite different product, "stop selling signed books" isn't a solution to "The signed books sell out in seconds". 

And we don't know if the "majority" would or would not care about the actual limited aspect, we don't have any actual indication to say one way or the other. Some would just like a quality book for their shelf but some clearly also like having a signed and numbered book. I would be quite surprised if many are paying hundreds in some cases simply just for a nicer cover than the usual, the signature is likely something that contributes to that too. 

 

 

2 hours ago, Subtleknife said:

 

Except that isn't true. A made to order run allows everyone to get a copy in the special edition case, that can be numbered, potentially signed, and look good on people's shelves. All the while, avoiding the issue of scalpers hoovering up the entire supply. I would guess most people are buying these as they are fans of the stories and they want something that will look nice.

 

Of course it defeats the point to do a made-to-order run, the purpose of having them be signed and numbered is to add a rarity and scarcity to them by making them something more limited.  Going from "A set number of the book, no more" to simply "everyone gets a signed and numbered book" is taking away that to a huge extent.

It would be nice if everyone could have one, but that is besides the point. It can't be both a limited special thing, and something everyone gets. 

 

2 hours ago, Subtleknife said:

 

So I take it, after asking for one a few times now, you don't have a solution. I think that says it all really.

 

 

I really don't know why you're adamant on having me come up with a solution as if i'm the one in charge of this whole thing or as if not being able to do so is some sort of remark against me. 

 

It would be nice if this wasn't an issue so more could get them and at the very least they didn't all go on Ebay, it's just that none of the "solutions" presented i've seen seem to actually address the core issue with these as it's instead just offering a different product.  But yes, this whole thing is just going to keep going round in circles.

Edited June 10 by TheVoidDragon

[TheHaplessHeretic]

19 minutes ago, 307kg said:

Just posted this. Good news. The link directs you to an email sign up for notifications about when the pre order will happen. 

 

I'd love to be a fly on the wall in the scalpers telegram chats.

[Mechanicus Tech-Support]

The last one I was in on discord folded into another group but I never followed, kinda wish I did to see the reaction

[Joe]

I know at least one of the scalper Discord's were actively trying to find out staffers addresses after they had their purchases nuked last time to "take action" against them. They weren't happy about the situation in the slightest.

[Robbienw]

Yeah right 

[The Praetorian of Inwit]

Scalpers really deserve to be turned into Servitors for dung shovelling. 

[Valkyrion]

Lets say there are 2000 limited editions of a book that is part of a series;

If this is book one of the series then tough luck, it really is first come first served.

If this is book two of the series then could it be offered first to the purchasers of book 1 if they bought it from GW direct?

Then book three comes out and is offered first to the purchasers of books 1 and 2, then general sale.

Book four comes out and is offered first to the purchasers of books 1, 2 and 3, and then general sale, etc.

If you are a collector then by the time book 10 or whatever comes out you will have the preceding nine so you are offered the 10th.

I don't know how feasible a system that is to work, but with accounts being linked and if sold through a single platform (warhammer.com) then it shouldn't be impossible. 

 

This isn't really my bag, but I fully understand that some genuine collectors will miss out to scalpers or even to naive honest buyers, so I feel for them. I've collected enough things over the years to feel the pain of missing a thing.

 

From GW's POV it's probably more work than they need - all their LE's are going to sell. But goodwill carries far and all that.

 

[Chapter Master Valrak]

I've been quite salty about this, but I just want to say this.

They do a FOMO product and complain about Scalpers, this is what you invite when you do this type of practice, they only have themselves to blame, on top of that they've had years to fix this bot problem. It seems so weird to me they're taking the high ground against scalpers at the end of this book series rather than doing this at the start that caused so much loss and drama for people getting these books.

 

On top of that doing it as global launch, for us who used to battle to get these books, we knew the website couldn't handle staggered time zone launches, no idea why they changed it to a global log in and get it. This whole thing stinks for me, I appreciate them stopping the scalpers but that statement should have been posted within the hour of the site going down, not 7 hours later, wasting a full day for people.

 

 

[Robbienw]

They should do random invites for it like Amazon do.

[TheVoidDragon]

7 hours ago, Robbienw said:

They should do random invites for it like Amazon do.

 

The problem with something like that is it would just get flooded with bots to increase the chance of being able to get one.

[Vazzy]

I have all of the mainline siege special editions, but after TEaTD part 3 or whatever it was, I just cannot muster up the reserves to try and get this one. I want it. It looks great. I just don’t have the energy to fight for these anymore.

[skylerboodie]

They could at least interrogate their order history system and, for any customer who ordered all the Siege of Terra LE books up to tEatDv.3 debacle, they could be offered a chance to buy an Era of Ruin LE.

Exactly what they should've done after taking down that previous book in fact, for to get a copy of Part 3. 

[Robbienw]

12 hours ago, TheVoidDragon said:

 

The problem with something like that is it would just get flooded with bots to increase the chance of being able to get one.

Not really, it would be tied someone’s account on the Warhammer website.  You’d be able to eliminate multiple orders going to the same address, and any accounts that had no order history, or a history of specifically ordering limited items only without great difficulty.

 

 

[TheVoidDragon]

12 hours ago, Robbienw said:

Not really, it would be tied someone’s account on the Warhammer website.  You’d be able to eliminate multiple orders going to the same address, and any accounts that had no order history, or a history of specifically ordering limited items only without great difficulty.

 

 

They would find a way around all that, those aren't really some high bar that would make it overly difficult especially with how much money they re-sell them for

[Robbienw]

9 minutes ago, TheVoidDragon said:

They would find a way around all that, those aren't really some high bar that would make it overly difficult especially with how much money they re-sell them for

Explain the way they would find around it then.

[Mechanicus Tech-Support]

23 minutes ago, TheVoidDragon said:

a history of specifically ordering limited items only without great difficulty.

I would fall into that, theyre the only items I purchase online from GW

[Subtleknife]

Seems the Warhammer Cafe had some stock on sale this weekend according to the nutters group on Facebook. Picks have been posted on reddit too.

 

Seems a bit of a poor way to do it. What was the point of signing up for that email if they are just going yo soft release? Dont believe Warhammer World has sold any yet. Seems a very poor way to do it.

 

 

Edited June 22 by Subtleknife