TheMawr Posted December 2, 2025 Share Posted December 2, 2025 7 minutes ago, phandaal said: Did you really get that bothered about someone making mild comments about Phobos Nu-Marines? You aren't secretly a Nu-Marine miniature come to life, are you? Also, the part about glass houses was obviously meant to be self deprecating. (Boxer, strong upper body/weak ankles, yadda yadda.) My favorite part about this marketing gimmick is just how aggro people are getting. Everyone is getting into the spirit of the meme. suppressors ZeroWolf, roryokane, ThaneOfTas and 2 others 5 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6144980 Share on other sites More sharing options...
phandaal Posted December 2, 2025 Share Posted December 2, 2025 2 minutes ago, TheMawr said: suppressors They stink! TheMawr, roryokane, ThaneOfTas and 2 others 5 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6144982 Share on other sites More sharing options...
Orange Knight Posted December 2, 2025 Share Posted December 2, 2025 21 minutes ago, phandaal said: Did you really get that bothered about someone making mild comments about Phobos Nu-Marines? You aren't secretly a Nu-Marine miniature come to life, are you? Also, the part about glass houses was obviously meant to be self deprecating. (Boxer, strong upper body/weak ankles, yadda yadda.) My favorite part about this marketing gimmick is just how aggro people are getting. Everyone is getting into the spirit of the meme. No. I'm merely pointing out how this topic was nearly derailed multiple times by overt toxicity which isn't productive to a good discussion. And when it finally seemed to have ended we get some more toxic baiting, from a mod no less. Let's put things into context - this is a topic about a funny series of joke videos that GW have released. The videos are OBVIOUSLY jokes, and are filled with funny/witty comments and winks towards the 40k setting. If anyone thinks that these videos are justfication for actual anger, then those people need to re-evaluate their mental wellbeing. I'm not even joking about this. DemonGSides, Marshall Bretton, Rusted Boltgun and 28 others 1 1 25 1 3 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6144985 Share on other sites More sharing options...
HeadlessCross Posted December 2, 2025 Share Posted December 2, 2025 4 hours ago, TheMawr said: suppressors My only problem with them is they're locked to 3 man squads. I think they're neat and want to run bigger squads so I have something else to do with the Jump Pack Blood Angels detachment. Lathe Biosas, Casual Heresy and Karhedron 3 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145049 Share on other sites More sharing options...
phandaal Posted December 2, 2025 Share Posted December 2, 2025 3 hours ago, Orange Knight said: No. I'm merely pointing out how this topic was nearly derailed multiple times by overt toxicity which isn't productive to a good discussion. Not unless this is written in secret code: 7 hours ago, Orange Knight said: Lol can we tone down the spite? "Nu Mahreens" "Scrawny ankles" "those in glass houses" Give me a break! I think the Phobos Marines look great, and you can completely ignore them and run a full army without a single unit in this armour. For context here - I have a ton of Phobos myself. My second favorite of the Nu Mahreens, after Gravis. My reaction to Idaho's post was a little bit of air exhaled through the nose, because it was OK. Worth a slight crease of the facial muscles, you know? It's not that serious. Don't take other people's preferences personally. (For anyone wondering: Just like an aurora borealis, at this time of year, at this time of day, in this part of the country, localized entirely in my kitchen - no, I will never show proof of just how much fully assembled and painted Primaris Nu Mahreens I own.) Focslain, Mogger351, ThaneOfTas and 5 others 2 6 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145053 Share on other sites More sharing options...
W.A.Rorie Posted December 2, 2025 Share Posted December 2, 2025 =][= Please stay on Topic=][= Karhedron, ThaneOfTas, Mechanicus Tech-Support and 2 others 4 1 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145067 Share on other sites More sharing options...
Mechanicus Tech-Support Posted December 2, 2025 Share Posted December 2, 2025 I'm going to call out childish abuse of reactions every time Joe, divad8, Lathe Biosas and 12 others 1 2 5 7 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145068 Share on other sites More sharing options...
W.A.Rorie Posted December 2, 2025 Share Posted December 2, 2025 21 minutes ago, Mechanicus Tech-Support said: I'm going to call out childish abuse of reactions every time From the Rules of the Bolter & Chainsword "No disrespectful behavior (trolling, flaming, derogatory terms) Trolling is being a jerk on the internet simply because you can. This is typically unleashing one or more cynical or sarcastic remarks on someone else, because it's the internet and, hey, you can (because they can't punch you in the face through the computer, even if you deserve it). Another form of trolling is posting material simply to provoke a negative response from others. Flaming is engaging in or deliberately provoking heated argument online, usually involving personal attacks. Derogatory terms are generally terms used to insult someone else, often on the basis of gender, sexual orientation, ethnicity, nationality, spiritual/religious beliefs, etc. None of these types of behaviors are conducive to constructive discussion. There are going to be times when you disagree with someone and/or when you dislike someone or something, but you either need to express yourself constructively or you need to ignore/stay out of the discussion." It is simpler to use the Report Option (as discussed here) and allow the Mods and Admins handle the issue. Gamiel, Ayatollah_of_Rock_n_Rolla, ThaneOfTas and 6 others 1 5 2 1 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145072 Share on other sites More sharing options...
Evil Eye Posted December 2, 2025 Share Posted December 2, 2025 To be clear, I haven't watched the videos yet as I'm a bit burnt out on GW's "tongue in cheek" marketing in general. However, from what I can tell this seems like nothing worth getting upset about? Honestly on my laundry list of complaints with modern GW, too many Ultramarines is pretty far down there. Certainly nowhere near the top compared to things like "inflating the size and price of everything beyond all common sense", "pulling a New Coke with the most iconic range in the setting", "removing any and all options and poseability from new kits to the point where refreshes are a thing of dread rather than excitement", "mangling the fluff to the point of absurdity" and "completely butchering the actual game". Heck, the new Calgar and chums are nice looking models. More like that is fine by me. Of course I'd prefer them if they nixed the armour boils, bottle-opener knees and convenient shot-trap gorget but them's the breaks I guess. sarabando, Castellan Wulfrik, Robbienw and 1 other 2 2 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145087 Share on other sites More sharing options...
Lord Nord in Gravis Armour Posted December 3, 2025 Share Posted December 3, 2025 8 hours ago, phandaal said: My reaction to Idaho's post was a little bit of air exhaled through the nose, because it was OK. Worth a slight crease of the facial muscles, you know? It's not that serious. Don't take other people's preferences personally.) Now I feel like I might have gone a little overboard spending an entire evening crafting a new campaign just so I could name the bad guy "Warrant Officer Wyoming." phandaal and ZeroWolf 2 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145126 Share on other sites More sharing options...
ThePenitentOne Posted December 3, 2025 Share Posted December 3, 2025 (edited) 5 hours ago, Evil Eye said: To be clear, I haven't watched the videos yet as I'm a bit burnt out on GW's "tongue in cheek" marketing in general. However, from what I can tell this seems like nothing worth getting upset about? Honestly on my laundry list of complaints with modern GW, too many Ultramarines is pretty far down there. Certainly nowhere near the top compared to things like "inflating the size and price of everything beyond all common sense", "pulling a New Coke with the most iconic range in the setting", "removing any and all options and poseability from new kits to the point where refreshes are a thing of dread rather than excitement", "mangling the fluff to the point of absurdity" and "completely butchering the actual game". So yeah, Ultramarines doesn't bug you. Great. But now imagine we're talking about a video where people are protesting that GW products aren't expensive enough. Or that Firstborn still exist and the whole range isn't Primaris yet. Or that there are are still too many equipment options. It isn't the Marine thing that bugs us... Well, it is, but we're used to it. It's that rubbing our faces in stuff that bugs us is bad form, and not a good marketing strategy. And to all the people who think those who are annoyed be this are taking it too seriously, maybe you're taking our frustration too seriously. If you insist that we should be more tolerant of "humour" that rubs our face in the fact that the game we love doesn't care about the factions we love, why can't you be more tolerant of us complaining about it? I mean, not tolerating our complaints isn't conducive to proper, polite, two way discourse, right? It's just casual conversation on a forum, right? (PS- Though I quoted your post, I'm really trying to respond to EVERYONE who has the "you're taking it to seriously, stop complaining" attitude. The complaints of people annoyed by this "tongue-in-cheek" or "distinctly British" add campaign are no more or less hostile than those insisting that those complaints aren't valid and that we shouldn't have the feelings that we have. Your specific comment is actually quite benign compared to the comments of some of the others who insist that people who share my point of view should just be silent) Edited December 3, 2025 by ThePenitentOne Laurence, sarabando, Marshall Bretton and 1 other 1 1 2 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145128 Share on other sites More sharing options...
Lathe Biosas Posted December 3, 2025 Share Posted December 3, 2025 Try being a Blood Ravens fan. We got saddled with multiple C.S. Goto novels and enough memes to sink an ocean liner. Dark Shepherd, Alby the Slayer, Lord Blacksteel and 7 others 1 4 5 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145134 Share on other sites More sharing options...
Scribe Posted December 3, 2025 Share Posted December 3, 2025 lol Marshal Loss 1 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145135 Share on other sites More sharing options...
Mogger351 Posted December 3, 2025 Share Posted December 3, 2025 3 hours ago, ThePenitentOne said: So yeah, Ultramarines doesn't bug you. Great. But now imagine we're talking about a video where people are protesting that GW products aren't expensive enough. Or that Firstborn still exist and the whole range isn't Primaris yet. Or that there are are still too many equipment options. It isn't the Marine thing that bugs us... Well, it is, but we're used to it. It's that rubbing our faces in stuff that bugs us is bad form, and not a good marketing strategy. And to all the people who think those who are annoyed be this are taking it too seriously, maybe you're taking our frustration too seriously. If you insist that we should be more tolerant of "humour" that rubs our face in the fact that the game we love doesn't care about the factions we love, why can't you be more tolerant of us complaining about it? I mean, not tolerating our complaints isn't conducive to proper, polite, two way discourse, right? It's just casual conversation on a forum, right? (PS- Though I quoted your post, I'm really trying to respond to EVERYONE who has the "you're taking it to seriously, stop complaining" attitude. The complaints of people annoyed by this "tongue-in-cheek" or "distinctly British" add campaign are no more or less hostile than those insisting that those complaints aren't valid and that we shouldn't have the feelings that we have. Your specific comment is actually quite benign compared to the comments of some of the others who insist that people who share my point of view should just be silent) There isn't a two way discourse to be had on your opinion, which is kind of the point. There are only 2 real responses, agree or disagree. Apparently disagreeing is being intolerant of your opinion, as what else can anyone offer but to tell you it isn't meant to be offensive and your feelings are misplaced? If they agree with you then it's simply escalating a provocative opinion that will lead to arguments. All of that is trolling as per mod rules. You're entitled to an opinion, you're entitled to be disagreed with by sharing it. Marshal Reinhard, Casual Heresy, Joe and 6 others 5 1 3 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145137 Share on other sites More sharing options...
Mr Farson Posted December 3, 2025 Share Posted December 3, 2025 Gw: Does a funny video Community: Billions must die Same stupid response as to the heresy marketing campaign accept their current marketing form doesn't appeal to you and move on. Shrimples thesarge44, Lathe Biosas, Karhedron and 7 others 10 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145140 Share on other sites More sharing options...
kabaakaba Posted December 3, 2025 Share Posted December 3, 2025 doesn't all this show are full of irony and sarcasm. GW shows that threy knew our anguish and joking about it and themself . I think we get some non-UM updates during 500 worlds. Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145141 Share on other sites More sharing options...
DeadFingers Posted December 3, 2025 Share Posted December 3, 2025 Alright, crackpot tinfoil shower thought theory time. Or "copium" I believe the young'uns would say. With the 500 worlds as the backdrop, the whole "every marine is an Ultramarine if you paint it blue", "every release from now on will be an Ultramarine release" means the Christmas reveal is, in fact, going to be about Ultramarines. That have joined the Red Corsairs. That's right boyos, fresh traitors answering the call of Blackheart himself. That's going to be the plot twist and joke developing in the following videos, Ultramarines that aren't Ultramarines anymore. The couple of hints at the Word Bearers? Lies, deceit, misdirection. Huron's gonna be the Christmas reveal. Anyway, that's what my half-awake brain came up with earlier. Lathe Biosas, Castellan Wulfrik, Brother Tyler and 3 others 2 4 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145142 Share on other sites More sharing options...
ZeroWolf Posted December 3, 2025 Share Posted December 3, 2025 59 minutes ago, DeadFingers said: Alright, crackpot tinfoil shower thought theory time. Or "copium" I believe the young'uns would say. With the 500 worlds as the backdrop, the whole "every marine is an Ultramarine if you paint it blue", "every release from now on will be an Ultramarine release" means the Christmas reveal is, in fact, going to be about Ultramarines. That have joined the Red Corsairs. That's right boyos, fresh traitors answering the call of Blackheart himself. That's going to be the plot twist and joke developing in the following videos, Ultramarines that aren't Ultramarines anymore. The couple of hints at the Word Bearers? Lies, deceit, misdirection. Huron's gonna be the Christmas reveal. Anyway, that's what my half-awake brain came up with earlier. To be fair, I already pondered about the huron reveal more simply because Red = Christmas. I don't think any more UM will turn traitor though, I think those bits were just banter, possibly about the generic nature of UM in general. 1 hour ago, kabaakaba said: doesn't all this show are full of irony and sarcasm. GW shows that threy knew our anguish and joking about it and themself . I think we get some non-UM updates during 500 worlds. We already know of several, with Votann, Tyranids and Tau getting something. Probably a safe bet that everyone else will get something too especially chaos and eldar with the corsair rumours. Castellan Wulfrik, Lathe Biosas and Lord Marshal 3 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145147 Share on other sites More sharing options...
Castellan Wulfrik Posted December 3, 2025 Share Posted December 3, 2025 52 minutes ago, DeadFingers said: Alright, crackpot tinfoil shower thought theory time. Or "copium" I believe the young'uns would say. With the 500 worlds as the backdrop, the whole "every marine is an Ultramarine if you paint it blue", "every release from now on will be an Ultramarine release" means the Christmas reveal is, in fact, going to be about Ultramarines. That have joined the Red Corsairs. That's right boyos, fresh traitors answering the call of Blackheart himself. That's going to be the plot twist and joke developing in the following videos, Ultramarines that aren't Ultramarines anymore. The couple of hints at the Word Bearers? Lies, deceit, misdirection. Huron's gonna be the Christmas reveal. Anyway, that's what my half-awake brain came up with earlier. Fun idea and Astral Claws are believed to be of Robert's seed but I think more likely it's just dead marines on Chaos bases painted as Ultramarines. This could be the case for 30k and 40k Chaos releases. 40K Red Corsairs with dead Ultras and 30K Lorgar Ascended or whatever else with dead Ultras. I've not kept up with the BL books but they are into the scouring so a Daemon Lorgar model seems inevitable now, unless they just want a plastic base Lorgar. I wouldn't be surprised if they did all the dead Ultramarines first then came out with an actual Ultramarine release on the final day as an uno reverse. An angry plastic Guilliman with fists based on the popular book cover art would be great. Lathe Biosas 1 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145149 Share on other sites More sharing options...
Evil Eye Posted December 3, 2025 Share Posted December 3, 2025 (edited) 6 hours ago, HeadlessCross said: It absolutely is though, because annoying the heck out of the annoying part of a fan base makes me and the rest of the more stable fan base feel good inside. Define "the annoying part of the fanbase". People that have actual expectations of quality from the biggest wargames company in the world? Edited December 3, 2025 by Evil Eye Double post. Whoops! Deus_Ex_Machina, phandaal and Robbienw 1 2 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145158 Share on other sites More sharing options...
Orange Knight Posted December 3, 2025 Share Posted December 3, 2025 18 minutes ago, Evil Eye said: Define "the annoying part of the fanbase". People that have actual expectations of quality from the biggest wargames company in the world? Quality is hard to quantify and doesn't apply to all aspects of the Warhammer hobby. -Do GW offer the most expansive (and expensive lol) wargame, with the biggest range of models, the most factions, the most variety of plastic kits, with the most frequent release schedule?Yes, they absolutely do. -Is the actual tabletop game as good as the models they sell? Absolutely not lol NorthernUltramarines, Emperor Ming, ZeroWolf and 4 others 5 1 1 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145160 Share on other sites More sharing options...
Dark Shepherd Posted December 3, 2025 Share Posted December 3, 2025 I kinda want an Orks/St Patricks Day crossover protest Xin Ceithan, irlLordy, Lord Marshal and 6 others 1 6 2 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145162 Share on other sites More sharing options...
Vassakov Posted December 3, 2025 Share Posted December 3, 2025 1 hour ago, Evil Eye said: Define "the annoying part of the fanbase". People that have actual expectations of quality from the biggest wargames company in the world? My expectations - and indeed the expectations of many posters here - might not be the expectations of the majority of the customers though. We're in a bubble, of a bubble, perched on a fairly niche bubble. Given the record profits, record event attendance and record amount of people taking part in the hobby - in all it's guises - I'd suggest that they are meeting expectations of enough of their fanbase. However, in business as in politics - you simply cannot please everyone. From a business perspective, at least for now, it's clearly working - even if some who have memories of how it used to be might be annoyed by many of the changes. Casual Heresy, Blindhamster, Metzombie and 2 others 2 2 1 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145171 Share on other sites More sharing options...
Evil Eye Posted December 3, 2025 Share Posted December 3, 2025 3 hours ago, Vassakov said: Given the record profits, record event attendance and record amount of people taking part in the hobby - in all it's guises - I'd suggest that they are meeting expectations of enough of their fanbase. I understand this argument, but I personally disagree with it. It's not that they've actually made improvements to the overall quality of the product (the rules especially are IMO the worst they have ever been) so much as they instead shifted their focus to a market with much lower expectations at the expense of the original fanbase. Hobby trumpet, lowest common denominator and all that. After all, McDonald's is a massively successful company but nobody would call their product high quality. phandaal, Deus_Ex_Machina, Alby the Slayer and 1 other 4 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145213 Share on other sites More sharing options...
HeadlessCross Posted December 3, 2025 Share Posted December 3, 2025 18 minutes ago, Evil Eye said: the rules especially are IMO the worst they have ever been The rules have ALWAYS been bad. Anything fond you remember from older editions is rose tinted glasses. Sir Clausel, Gamiel, Dark Shepherd and 6 others 1 1 1 6 Back to top Link to comment https://bolterandchainsword.com/topic/387177-fans-protest-at-warhammer-world/page/10/#findComment-6145215 Share on other sites More sharing options...
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