Fans protest at warhammer world

[Indy Techwisp]

1 minute ago, Gamiel said:

RE?

Rumour Engine

[Lord Marshal]

1 minute ago, Kenzaburo said:

I don't get it. It's a bit of weird marketing to do the first stunt with noch clear goal indicated THEN do sort of a sequel/finish with still noh clear goal. Can't be just for the funsies - stuff like that costs money and (almost) no corp anywhere let's you throw that away without a clear goal. And this can't just be fumbled marketing - again, too much budget riding on this for nothing. But ... you would need to follow this up with some kind of punch line, some kind of release. And not a week later or so. Can't do that in 2025, when attention spans are measured in seconds. 

 

I just don't get it.

 

Drives engagement/speculation I suppose.

 

They've also done some self-ribbing in the past with the Votann balance video.

[ArielRSA]

I’m now firmly back in the nothingburger camp. 

[grailkeeper]

26 minutes ago, Kenzaburo said:

I don't get it. It's a bit of weird marketing to do the first stunt with noch clear goal indicated THEN do sort of a sequel/finish with still noh clear goal. Can't be just for the funsies - stuff like that costs money and (almost) no corp anywhere let's you throw that away without a clear goal. And this can't just be fumbled marketing - again, too much budget riding on this for nothing. But ... you would need to follow this up with some kind of punch line, some kind of release. And not a week later or so. Can't do that in 2025, when attention spans are measured in seconds. 

 

I just don't get it.

[TheMawr]

22 minutes ago, DeadFingers said:

Gotta say, this third part has just left more more confused than I already was. Doesn't seem like there's anything "hidden" in it either.

 

Surely three (maybe more) videos of this can't be just for poking some fun at themselves and the community and a handful of rather tame T-shirts?

 

release a new generic farseer and updated dire avengers but call the box Illiyanne Natasé and bodyguard with a "ally in detachment" and bam, they made sense of "every release from now on is an ultramarine release" 

 

I wonder if a 4th part will follow the lashback, people rising up and protesting under the lead of a hoody wearing shadowy type with a wordbearers logo hidden somewhere. or people dressed in red ( that one could have either of 3 hints in there.)

[Mogger351]

I think this might just be a delayed funny at recent events, but corporate took so long to do it that it's just confusing?

 

If this had happened before the victrix/Cato reveal, that would have been gold.

[Laurence]

2 hours ago, Karhedron said:

 

Lion is stuck in Nihilus and he knows Roboute is alive but not vice-versa as far as we can tell. He knows the state of the Imperium and has probably decided that Nihilus needs his skills as a monster hunter more than he needs a brotherly reunion.

As per Archmagos, Guilliman is also in the Nihilus.

[Mechanicus Tech-Support]

Turn's out the reveal on the 25th will be the meeting of Guilliman and the Lion as they sit down for x-mas dinner with Cawl and the Silent King as Vashtor looks on from the window 

[nodnol88]

I thought they’d lean on the Word Bearers stuff that popped up last video and there’d be talks of a golden figure that will enlighten them all, only for it to be Lorgar to tell them they’re all wrong. 
 

Christmas Day to be Lorgar and maybe Guilliman? 
 

If today’s video is the last one…then it’s just weird and doesn’t achieve much. Seems like wasted potential to be honest. 
 

[soviet1337]

Bizarre to run an ongoing series of false protests with no clear marketing purpose when there are real protests constantly in the news. Feels like bad taste and, if anyone is killed at one of these real protests, an incredible hostage to fortune. 

[Deus_Ex_Machina]

On 11/30/2025 at 8:01 PM, Ripper.McGuirl said:

I can’t tell if you’re joking, but in case you aren’t: they’re chanting Macragge.

Judging from the reactions I obviously fooled more people than GW when they claimed HH 3.0 would be practically the same game as HH 2.0.  :)

[Dezron]

2 hours ago, grailkeeper said:

 

Agreed, they should have burned Monarchia with Phosphex. 

 

And executed 99% Word Bearers present for good measure. 

 

2 hours ago, grailkeeper said:

 

 

Edited December 1, 2025 by Dezron

[Deus_Ex_Machina]

2 hours ago, Lord Marshal said:

 

Ultramarines fans won... but at what cost?

 

Those three videos proved that Gee-Dubbs is tone-deaf. People don´t want more of the smurfs. They could have given us a remake of the Badab War and it would have sold like sliced bread. Alas it was not to be. Rather than printing money with Badab they preferred to be lazy and try to cash-in on the SM2 hype which might spill over into SM3. In a nutshell corporate GW has decided for the community what they truly want and this won´t sit well with the customers.  

[Gamiel]

36 minutes ago, soviet1337 said:

Bizarre to run an ongoing series of false protests with no clear marketing purpose

They are selling new t-shirts and mugs, if not more that will appear. 

[Scribe]

So whats the end result here, I find this marketing campaign is not landing in what matters, the detail of what is coming?

[Blindhamster]

2 hours ago, Deus_Ex_Machina said:

Those three videos proved that Gee-Dubbs is tone-deaf. People don´t want more of the smurfs. They could have given us a remake of the Badab War and it would have sold like sliced bread. Alas it was not to be. Rather than printing money with Badab they preferred to be lazy and try to cash-in on the SM2 hype which might spill over into SM3. In a nutshell corporate GW has decided for the community what they truly want and this won´t sit well with the customers.  

I dunno man, I don’t think badab would sell any better than any other marine based product. 
 

those chapters have followings thanks to forgeworld, but I think most trail far behind the "official" ones, and most of those fall behind “the big 5” (which ultramarines are one of.

 

GW are also sensible to cash in on SM2 - random people that see the hobby give less than two… anything about badab war, but chances are they’re now are or “the blue guys” thanks to SM2 and a lesser extent secret level.

 

for me personally, I’m as likely to badab stuff as ultramarine stuff (I.e. not very)

 

edit 

 

Added quotes around official, to be clear, chapters in badab are just as official, i was more referring to the "big" ones that make up successors described in codex marines that get their own characters.

Edited December 1, 2025 by Blindhamster

[Osteoclast]

Confusing, can’t tell the purpose, and someone is switching sides (as seen by shirt)? They’re teasing an Alpharius/Omegon/Alpha Legion release. 
 

Or they’re just mental, could be that too. 

[TheMawr]

If only there where signs in the video literally covering a known (soon) upcoming series of releases it would have been much clearer what they are marketing here.

 

Its a weird ad yes, its unclear if it hints at specifics true... but its very on the nose what its about. And Im seriously wondering if I am missing something here that should make it more confusing to me.

 

 

[HeadlessCross]

14 minutes ago, Deus_Ex_Machina said:

Those three videos proved that Gee-Dubbs is tone-deaf. People don´t want more of the smurfs. They could have given us a remake of the Badab War and it would have sold like sliced bread. Alas it was not to be. Rather than printing money with Badab they preferred to be lazy and try to cash-in on the SM2 hype which might spill over into SM3. In a nutshell corporate GW has decided for the community what they truly want and this won´t sit well with the customers.  

I've said it like five times already, but people like Ultramarines. Get over it, people. 

[Mogger351]

15 minutes ago, Deus_Ex_Machina said:

Those three videos proved that Gee-Dubbs is tone-deaf. People don´t want more of the smurfs. They could have given us a remake of the Badab War and it would have sold like sliced bread. Alas it was not to be. Rather than printing money with Badab they preferred to be lazy and try to cash-in on the SM2 hype which might spill over into SM3. In a nutshell corporate GW has decided for the community what they truly want and this won´t sit well with the customers.  

Yet oddly smurfs sell, the badab war doesn't have external appeal and they are raking in cash based on their SM2 assets. Beyond the weird timing and lack of substance, I'd say they're more on tone than you like to admit.

[Marshal Reinhard]

I'm not overly amused by this. I see what it's going for, kinda. I'm not sure it does a particularly good job... but those people claiming to be offended by this... really?

 

To me it feels like you have to be someone perpetually looking for something to be offended by from GW if this somehow crosses some line...?

 

EDIT: Oh, and I wouldn't be so sure most space marine fans today even know what the Badab war is, let alone have it as their one defining thing which is what they really really want. I think claims to the contrary probably lacks any real overview as to the demographics of the entire fandom and is way more of a projection of "what I want" equals "what we want". Don't get me wrong, the Badab war is a popular part of the lore, particularily among older players. But we (I too like it, y'know?) don't define the entire fandom, even when limited to space marines. Edited, rather than double post

Edited December 1, 2025 by Marshal Reinhard

[Deus_Ex_Machina]

6 minutes ago, HeadlessCross said:

I've said it like five times already, but people like Ultramarines. Get over it, people. 

No, no one likes UM.

[Gamiel]

2 minutes ago, Marshal Reinhard said:

I'm not overly amused by this. I see what it's going for, kinda. I'm not sure it does a particularly good job... but those people claiming to be offended by this... really?

 

To me it feels like you have to be someone perpetually looking for something to be offended by from GW if this somehow crosses some line...?

I am amused. But agree with the rest. 

[Deus_Ex_Machina]

20 minutes ago, Scribe said:

So whats the end result here, I find this marketing campaign is not landing in what matters, the detail of what is coming?

End result:

UM fatigue becomes a thing. Customers are annoyed that GW wants to force-feed them smurf slop and thus they will spend their money on other hobby projects.

[ZeroWolf]

Still curious about the word bearer references but the complete lack of rumours saying anything about incoming word bearers is a bit odd. While we know all rumours are lies, it's also true that if GW was a boat, it'd have sunk to the bottom of the ocean by now.

 

Was this all in aid of 500 worlds? Or a misdirection worthy of the Alpha Legion.

 

(Still amused by the style of advertising here, love faux news segments like that)